Saturday, 7 July 2012

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Tips on Branding your Arcade Site with Mario and Sonic Games

By Jeremy David


Many people ask me if the flash arcade business is still a profitable one. Well, yes it definitely is. Despite the introduction of many other gaming platforms the flash games industry is doing better than ever. This is due to an increase in internet users in developing countries. The Mario and Sonic games are probably the most popular because most people at some point in their lives have played or heard of Mario and Sonic. Propelling yourself in the flash games website business can be challenging but very rewarding. When the branding of your site is done correctly, your gaming fan base will keep on returning to you because they will remember your site.

The following points can help anyone who wants to start a Mario or Sonic themed arcade site and build a brand:

A nice domain name: Getting a nice and catchy domain is very important because this is what everyone will think about when they talk about your site. A short, easy to remember and simple domain is the best kind. Don't go for weird names that are difficult to pronounce or spell. Keep in mind that it should also portray the games you will have on your site.

Your arcade should be unique: Putting some effort on making your site unique is never a waste of time. Having an arcade that stands out is always a good thing. Try to get a unique script and design as this will further help you brand yourself as one of the best.

Having a mascot: An animated mascot is a great way to brand yourself. People tend to remember cool characters and this will give an advantage over the others. If you specialise yourself in Mario and Sonic games then having a nice Mario or Sonic themed mascot would be a great idea.

New content: Another way to get repeat visits is to make sure you update your arcade regularly by adding new games or even throwing contests and raffles. This will lure your audience to visit your site regurlarly to try out your new games.

Involve your members: You can start a blog and/or forum where you can publish news on a regular basis. This will build a community where a lot of you members will participate and create content for your site.

All of the methods mentioned above are only a few of the ways which will help you to brand your arcade. Take out your innovation and do things that haven't been done before. This should propel you to the top with your Mario and Sonic games site.




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