Saturday, 18 August 2012

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Talk to the Human, Not the Machine

By Jane Clements


Without a doubt, computers have brought about a communication revolution. What used to take a few months to send a telegraph from Melbourne to Buenos Aires now only takes a few seconds to hit some keys on the computer and then click enter. In only the last several years, the Internet has radically changed and improved the way we talk with and interact with other people.

As with all things though, there are downsides to this better and expedited vehicle for communication that's the Internet. While we get more and more used to transmitting messages in a quick matter of seconds, we slowly but surely unlearn the more personal and intimate communication that naturally comes during the growing-up process. The social disconnect isn't only clear between someone and his thousands of Twitter followers. It's also apparent in the way most corporations conduct business over the Internet.

Let's look at one exceedingly common example. If you've ever tried to send a request in a company's support page you find that the answer you receive is not really the kind that you have been expecting. Usually, it starts with a computer-generated email that tells you the company's support department will write back to you at the soonest possible time. At the very best you have to wait a couple of hours before you receive another computer generated reply that sends you a link that contains the answer to your query. At worst, you won't get any answer at all.

eBoss managing director David Lyons was looking up shipping firms on the Internet, but was having difficulties locating a firm that matched his requirements. "Most had lengthy forms, and when I tried to call for information, I was referred to the dreaded forms. It was just when I found a company where a real person answered the phone and spent time on the phone with me, answering my questions and giving me an estimate, that I decided to go with them. I continue to fill up the forms but only after speaking with the company that put them there," explains David.

This is one prime example where the human touch won over the technological wonders of the Net. Don't get this wrong! A big part of the world population will often fall into chaos if we shut down the Internet now. A great deal, including the world economy, depends principally on the presence of the Net. But much of the personal and business communications that happen online are leaving a lot of people like they're indifferent, unfeeling and inanimate creatures, at times without even being aware of why they feel that way.

This kind of disinterested, disinterested communication has no place in the recruitment sphere, where execs are trained to receive and relay valuable information thru face to face communication. When David and the team of recruitment software experts were setting up eBoss Solutions, he looked back on his experience getting into contact with a shipping company. One can't just allocate auto-generated mails to people who urgently need to talk to a real, live human being. It just won't be good for business and it's not good for mankind generally.

This explains why providing friendly and personal communication to its clients is one of the biggest objectives of eBoss. You can contact support by telephone, whether you're sitting one or two blocks away from the eBoss HQ in Bournemouth or lounging away on a wifi-equipped beachside hut in Tahiti. You may even call for a video conference on Skype and David himself will be pleased to talk with you. Be assured all points of contact between you and eBoss are made with a living, breathing human being like yourself.

And for the more introverted? You can send a ticket for real time chat support or send an e-mail for less urgent requests. You can even contact the company thru conventional snail mail, if that is your preference.

Where recruiters are anticipated to bring folk together, corporations like eBoss, which try and make life less complicated for recruiters, aim to do the same.




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